Once You Go Black, You Never Go Back

Actual shot from the Wall Street Journal for its chart showing "Obama's Divided Nation".

Clip from Wall Street Journal

(For the visually impaired, the map of the U.S. shows the "divide" in the country by showing every state in black.)

It was posted on Reddit, and a reader there ("ItNeverHappened") who says he's a printer for the paper explained:

As a pressmen who prints the WSJ 6 days a week I can tell you that this particular page was sent to us in color (we work on contracts) but because this edition of the paper was so big due to the election, this press didn't have room to run every page in color so they had to run some of them in black and white.

On a press, a color page takes up 4 spots (black, yellow, magenta, cyan) and when you're running such a big edition of the paper, you sometimes don't have space for color on every page so some pages have to run in BW depending on where on the press they are placed. And when you're running 2 presses of the same paper (to get it done quicker if you're doing a lot of copies) that will take up 8 spots. 4 spots for each set.

If we only have say, 4 pages we can change to black and white to make the page fit, we have to pick the page with editorial because any pages with an advertisement needs to run in color at all costs since that space was bought to use color.

It was still amusing to see a Rupert Murdoch paper show the entire country has "gone black" (as it were).

Posted November 12, 2012

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